North Point Cafe
Build In Public Videos
Step 5: Growth: Create Repeat Customers and Raving Fans
How did North Point Cafe take 63% of their guests from one-time only visitors to frequent repeat customers? Hint: They used Milagro’s CDP to power personalized automated marketing.
Restaurant Path to Profitability
Connectivity
Business Goal
No internet & phone service outages restaurant-arrow
No Revenue loss from Online Orders & 3rd Party Delivery restaurant-arrow
No more offline payment processing restaurant-arrow
Secure the network against any breaches, attacks, and hacks
Reduce Risk and be PCI Compliant
Services to be Installed
Primary Internet
SmartCONNECT Backup Internet
Phone Service & Phone System
Managed Network Security
Managed WiFi
PCI Compliance
The Core
Business Goal
Start gathering customer data to monetize for marketing
Portray a professional image to the world
Increase 5-star reviews
Multi-Channel Sales Growth
Increase Brand Awareness
Services to be Installed
Customer Data Platform (CDP)
Restaurant Website
Reputation Management
- Social Media
- Online Presence (Google, Yelp, Yahoo, Bing)
Online Ordering
- In-house Delivery
- 3rd Party Delivery Integration
SmartWAIT
SmartMENUS
Data Gathering
Business Goal
Add transactional data for unprecedented monetization
Continue increasing sales through additional channels
Manage customer feedback and proactively increase 5-star reviews
Services to be Installed
SmartPOS
- Kitchen Display Systems (KDS)
SmartX
Loyalty
Phone Service & Phone System
Managed Network Security
Managed WiFi
PCI Compliance
Efficiency
Business Goal
Create SOPs to ensure consistent quality
Find hidden gems among employees, train low performers
Implement training procedures for all staff with rewards & gamification
Start building marketing campaigns for the next phase of growth
Streamline I.T. Support and Marketing Department
Services to be Installed
Employee Scheduling
e-learning
Outsource I.T. Team
- Ticketing & Project Management
Outsource Marketing Team
Growth
Business Goal
Monetize customer analytics and start automating the marketing campaigns
Services to be Installed
Marketing Automation
Scale
Business Goal
Set the foundation for franchising and becoming a national brand
Prequalify potential franchisees with experience, knowledge, and know-how
Financial & Technology Investments from Milagro
Services to be Installed
Franchise Management System