North Point Cafe’s Success Story: A Story of 46.04% Growth
This case study of North Point Cafe’s transformation into a successful business through Milagro’s strategic tech solutions. The cafe, located in Denton, struggled with sales growth, and third-party delivery issues, and lacked strong tech infrastructure.
Pain:
North Point Café struggled with outdated technology, limited online presence, and challenges in customer engagement, hindering sales growth and operational efficiency.
Outcome:
Leveraging Milagro, North Point Cafe achieved a remarkable 48% increase in sales, streamlined operations, enhanced customer engagement, and optimized marketing strategies, transforming its business trajectory.
Background:
North Point Cafe, a breakfast and lunch restaurant serving the Denton community for over 30 years, sought to enhance customer experience and increase sales. The cafe aimed to leverage technology to attract new customers and maximize revenue from existing ones.
Challenges:
North Point, known for its food and coffee, faced challenges in boosting sales due to an outdated tech stack, including a legacy POS system, multiple devices for third-party delivery, and no customer data platform. North Point Cafe faced delivery errors, revenue loss, lack of online ordering, and no marketing outreach.
Solutions:
Milagro implemented the POS system, introduced table-side ordering tablets, and set up a Customer Data Platform. This improved operations, reduced errors, and allowed for personalized marketing. Milagro’s POS system unified various solutions.
|
Customer Data Platform |
SmartPOS |
3rd Party Delivery Integration |
Wait List & Reservation |
|
Website |
Online Ordering |
Customer Feedback |
Marketing Automation |
Customer Data Platform
SmartPOS
3rd Party Delivery Integration
Wait List & Reservation
Website
Online Ordering
Customer Feedback
Marketing Automation
Results:
The transformation was significant. Over 13,000 customer profiles were created and sales increased by 46.04% in nine months. The success was due to the implementation of SmartPOS, delivery integration, waitlist & reservation system, website, online ordering, customer feedback, and marketing automation. With Milagro, North Point Cafe saw financial growth, improved operations, and better customer satisfaction.
January 2023 to May 2023 – 5 months
From September 17, 2022 to Nov 28, 2023 , in a span of 9 months a total of 24,148 customer profiles were created.
Saved an average of 8 hours on weekends, per shift by utilizing Order and Pay at the table tablets while improving customer satisfaction and increasing table turn over.
Sales growth from $103,589 > $122,281 > $135,627 > $143,118 > $153,700
With a CDP in place, sales significantly improved MoM. From December 2022 to May 2023, sales were increased by a staggering 48%.
Consolidated 7 different vendors into a single partner by utilizing Milagro’s Restaurant Operating System.
September 2022 to May 2023 – 9 months
Total Number of Customer Profile: 13,499
Highest Lifetime Value Customer: $2,569.21
7 known customers with spend over $1,000 in 9 months
1,711 known customers with spend over $100.00
Average Check Size: $35.76
7,031 (52%) customers with spend value more than average check size of $35.76
Highest Visit: 55 visits in 9 months
4,122 (30%) customers with 2+ visits
1,624 (12%) customers with 3+ visits
786 (5.8%) customers with 4+ visits
83 (0.6%) customers with 10+ visits
Top Selling Items
The Classic
$66,095.83
Coffee
$45,784.69
“70% of customers only visited the restaurant just ONCE. Frequency of visit is the most critical avenue to increase sales & profits”
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