Los Amigos Success Story: Transforming Tradition with Technology
Los Amigos, a Mexican restaurant in Grapevine, Texas, faced growth challenges. Discover how technology revolutionized their operations and boosted sales.
Pain:
Los Amigos, a beloved Mexican restaurant in Grapevine, faced challenges in expanding its sales and enhancing operational efficiency due to outdated technology and limited marketing outreach.
Outcome:
By implementing a comprehensive solution involving modern POS systems, integrated online ordering, and automated Customer Data Platform (CDP), Los Amigos achieved significant growth in customer engagement and sales.
Background:
Los Amigos, a Mexican-inspired restaurant in Grapevine, has been a culinary cornerstone for 20 years, offering a warm environment for families and friends since 2013. Milagro, the force behind Los Amigos, is dedicated to delivering quality food and service.
Challenges:
Facing challenges such as an outdated POS system, inefficient 3rd-party delivery integration, and a lack of customer data for personalized marketing, Los Amigos, a cherished Mexican restaurant in Grapevine, Texas, turned to Milagro for solutions.
Los Amigos has that fun family vibe and fantastic food. Serving authentic Mexican food for 10 years but the challenge was how to grow and at the immediate to increase sales. Tech stack was antiquated using legacy POS, 4 devices for 3rd party delivery, duplicate entries of 3rd party orders, no Customer Data Platform, and no marketing outreach at all due to limited time and lack of expertise.
“Transactional data that is not actionable is useless”
~ Hamed Mazrouei Founder, Milagro
Solutions:
Milagro’s platform transformed Los Amigos by replacing their old POS system with tablets for efficient ordering and payment, reducing errors in delivery orders and wait times. The automated Customer Data Platform offered insights into customer behavior, enabling personalized marketing campaigns. Milagro also optimized Los Amigos’ online presence, launching a website with online ordering to attract new customers and enhance visibility.
Results:
Los Amigos saw great progress in customer engagement and revenue in just five months. With 6,800+ profiles made and a top customer value of $2,100.20, they had more repeat visits and larger checks. Milagro’s solutions tackled challenges and paved the way for lasting success in the restaurant sector.
January 2023 to May 2023 – 5 months
Total Number of Customer Profile: 6,837
Highest Lifetime Value Customer: $2,100.20
9 customers with spend over $1,000 in 5 months
1,711 customers with spend over $100.00
Highest Visit: 88 visits in 5 months
2,150 (31%) customers with 2+ visits
905 (13%) customers with 3+ visits
472 (7%) customers with 4+ visits
66 (1%) customers with 10+ visits
Average Check Size: $35.43
2,343 customers with spend value more than average check size of $35.76
Top Selling Items
Dinner Enchiladas
$23,610.02
Street Tacos
$16,859.84
Fountain Drinks
$10,740.00
“69% of the customers have visited just ONE TIME.
A restaurant cannot be successful by just serving
31% of its customers”
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