10x your
Marketing ROI with SmartMARKETING
See how much we can increase your sales using our ROI Calculator
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Mass marketing is a cost but SmartMARKETING is an investment
Sending out the same message to all of your customers is the perfect recipe for losing money in your restaurants. SmartMARKETING uses your customers’ shopping behavior to target each customer with personalized ads using a fully automated marketing engine.
Automatically send the right marketing messages at the right time through the right channel to the right customer to trigger a purchase and track the purchase along the entire buyer’s journey.
Market to your customers like you know them
The first step of marketing is to know your customers’ specific shopping behavior because past behaviors drive highly profitable, targeted advertising. But how do you do that when your customer data is scattered among many apps such as POS, loyalty, online ordering, customer feedback, waitlist and reservations, and more?
We have the answer. The Milagro all-in-one commerce solution captures and stores all of the customer’s shopping behavior in one central location in order to be fully useful for effective marketing.
Automate the right message to the right customer at the right time to drive increased visits, higher average checks, and social media amplification.
Send Personalized and Relevant Ads
The most important aspect of marketing is personalization and timing.
The problem is most restaurants are sending the same message to everyone regardless of customers’ preferences or previous shopping behavior.
When you send “Kids Eat Free” to all of your customers, what if 50% of them don’t have kids?
Maximize your impact by sending the Kids Eat Free to those that do, and a "Date Night" promo with a coupon for complimentary dessert for those that don't.
Automatically thank a first-time visitor by sending them a coupon to use on their second visit.
Make the target customer feel like a VIP when the message is meant just for them.
Fully Automated Marketing
Sending out marketing messages on a regular cadence can be time-consuming.
Automate all of your marketing campaigns to be sent at a predefined frequency and to the right customers. Easy and effective.
Profitable Marketing
Highly profitable marketing is based on customers’ shopping behavior and preferences. Lack of proper technology, manpower, and resources, along manual e-marketing systems are roadblocks to effective marketing.
With Milagro’s all-in-one restaurant commerce platform you can automate highly effective and exactly targeted campaigns, escalating your ROI.
Exact ROI Matters
Measuring the basic analytics of your campaigns, like delivery rates, open rates, and clickthroughs is useful to see if your message is resonating. What you really want to know is what action the customer takes.
Milagro is the only company that tracks redemption, a key metric in determining ROI. By knowing how many and who made a purchase you can link your marketing spend to revenue generated.
Marketing Channels
Reach your customers where they are with email marketing, text marketing, and push notifications.
A Restaurant Customer Data Platform that Generates Money
Collect and unify all customer data
Increase sales by $150,000 a year
Supercharge customer relationships
Get to know your customers personally…at least it will feel that way to them!
Unlock 100% of the value of your customer data, power growth through highly personalized and effective advertising campaigns, and enable unprecedented scale.
Outsmart your competitors by using Milagro’s
all-in-one restaurant commerce platform
Increase Sales by $150,000 Per Year
Lifetime Value
$12,453.29
Satisfaction Score
95%
Email Address
Ri***********@Mi*********.com
Date Of Birth
31 January
First & Last Name
Richard Parker
Avg Spend
$ 50.25
Customer Since
50
Favorite Items
Burger, Tater Tots
Milagro All-In-One Platform
Primary
Internet
SmartPOS
SmartMENUS
Gift Cards
& Loyalty
System
E-Learning
System
PCI Compliance
– SCANS, SAQS,
AOC
Managed
Firewalls, WiFi
& Security
SmartWAIT
SmartX
Online
Ordering
Employee
Scheduling
Marketing
Automation
Phone System
& Phone
Service
Your Restaurant Operating System
How can you benefit from a customer data platform (CDP)?
Milagro unlocks 100% of the value of your customer data, powering growth, and enabling unprecedented scale. Our platform seamlessly integrates 15 critical tools, featuring a managed connectivity service with a zero downtime guarantee through the company’s proprietary SmartCONNECT™ technology.
The solution provides a turnkey customer data and marketing automation platform which creates a detailed profile of each customer and tags them with their preferences, allowing for highly personalized and effective advertising campaigns.
Here are some creative ways to use the Milagro CDP:
Connecting to infrequent visitors
Customer Segmentation for targeted advertising
Product recommendations based on previous purchases
Retargeting Marketing to increase conversions
Increase 5-star reviews online
Optimize conversion rates
Increase Customer Lifetime Value (CLV)
Improve deliverability of marketing messages via email, text or push notifications
What is a Restaurant Customer Data Platform (CDP)?
A customer data platform is a collection of all of your customers’ data in a central location. Restaurant CDP is designed for personalized marketing. It starts with collecting information about the customer from multiple sources and automatically builds a single, accurate and complete view of every customer. This highly accurate data will then be used to highly target each customer with personalized advertising messages that convert to sales.
What information is available through a CDP?
By utilizing the Milagro CDP, you will have unified, consistent and accurate identifiers that allow you to create highly targeted marketing based on factual data about each individual customer.
Milagro’s CDP provides you access to the customers’ experiences and feedback, their channels of purchasing, whether in-store, online, or 3rd party delivery services. This allows the correlation of positive experience with higher spending and allows the restaurant to proactively address customer issues.
It starts with the transactional data: what the customer is buying, how often they are buying, what items they buy most often. In short, their complete spending behavior.
Milagro’s customer data platform does what no other platform in the industry does, gives you the ability to measure the Return On Investment (ROI) of every marketing or advertising campaign as a whole. And it drills down to identify your highest value customers based on spend.
Accessibility of data must be convenient. Actions must be automated.
It all sounds great, but let’s face it, if the CDP information is not convenient to access, easy to analyze, and clear about action items, it will not be used. This is why we built a visually attractive solution with automation powered by machine learning and AI.
How to 10x your marketing ROI?
Gather behavioral customer data
Automate your marketing campaigns
Never guesstimate, know the exact ROI of every campaign
Remember, SmartMARKETING is an investment, not an expense
FAQ
Frequently Asked Questions
What happens when the internet goes down?
Because it is cloud based, a reliable internet connection is required. If internet is down, you are unable to process any transactions or payments. We do offer a 100% up-time guarantee internet service, SmartCONNECT to solve this problem.
How about Gift Cards, Loyalty, Online Ordering, Accounting?
We have integrations for Gift Cards, Loyalty app, Online Ordering, Accounting , Wait List and Reservation, Employee Scheduling and more. For more advanced Accounting & Inventory management, we recommend using Compete or Restaurant 365..
Do you support 3rd party delivery service?
Currently we do not have any direct integrations, however, this is due to be available soon. You will be able to keep track of individual 3rd party delivery sales through a special “Delivery” payment method for all the major delivery services
Do you support Apple Pay, Google Pay and NFC?
Yes, all of our systems are pre-configured for Apple Pay, Google Pay, Contactless, Chip and Swipe.
Do you support Tips and electronic signature?
Yes! We support both traditional tip adjustment after transaction is completed as well as electronic tipping where customers can choose a tip amount and sign electronically on the tablet.
Do you support Table Service and Quick Service?
Yes, we support both Table Service & Quick Service. Furthermore, you can individually configure each tablet to be in either mode giving you the freedom to operate on QS or TS at the same time.
When will my credit card deposits be made?
Your deposits are made next business day via our next day funding
How does support work?
Currently we offer free remote support Monday to Friday 8 to 5pm CST. For multi-location brands, we also offer a dedicated support staff who will entirely manage your entire Milagro system on part time and full time basis.