A Restaurant Customer Data Platform that Generates Money
Collect and unify all customer data
Increase sales by $150,000 a year
Supercharge customer relationships
Get to know your customers personally…at least it will feel that way to them!
Unlock 100% of the value of your customer data, power growth through highly personalized and effective advertising campaigns, and enable unprecedented scale.
Outsmart your competitors by using Milagro’s
all-in-one restaurant commerce platform
Increase Sales by $150,000 Per Year
Lifetime Value
$12,453.29
Satisfaction Score
95%
Email Address
Richardparker@MilagroCorp.com
Date Of Birth
31 January
First & Last Name
Richard Parker
Avg Spend
$ 50.25
Customer Since
50
Favorite Items
Burger, Tater Tots
Milagro All-In-One Platform
Primary
Internet
SmartPOS
SmartMENUS
Gift Cards
& Loyalty
System
E-Learning
System
PCI Compliance
– SCANS, SAQS,
AOC
Managed
Firewalls, WiFi
& Security
SmartWAIT
SmartX
Online
Ordering
Employee
Scheduling
Marketing
Automation
Phone System
& Phone
Service
Your Restaurant Operating System
How can you benefit from a customer data platform (CDP)?
Milagro unlocks 100% of the value of your customer data, powering growth, and enabling unprecedented scale. Our platform seamlessly integrates 15 critical tools, featuring a managed connectivity service with a zero downtime guarantee through the company’s proprietary SmartCONNECT™ technology.
The solution provides a turnkey customer data and marketing automation platform which creates a detailed profile of each customer and tags them with their preferences, allowing for highly personalized and effective advertising campaigns.
Here are some creative ways to use the Milagro CDP:
Connecting to infrequent visitors
Customer Segmentation for targeted advertising
Product recommendations based on previous purchases
Retargeting Marketing to increase conversions
Increase 5-star reviews online
Optimize conversion rates
Increase Customer Lifetime Value (CLV)
Improve deliverability of marketing messages via email, text or push notifications
What is a Restaurant Customer Data Platform (CDP)?
A customer data platform is a collection of all of your customers’ data in a central location. Restaurant CDP is designed for personalized marketing. It starts with collecting information about the customer from multiple sources and automatically builds a single, accurate and complete view of every customer. This highly accurate data will then be used to highly target each customer with personalized advertising messages that convert to sales.
What information is available through a CDP?
By utilizing the Milagro CDP, you will have unified, consistent and accurate identifiers that allow you to create highly targeted marketing based on factual data about each individual customer.
Milagro’s CDP provides you access to the customers’ experiences and feedback, their channels of purchasing, whether in-store, online, or 3rd party delivery services. This allows the correlation of positive experience with higher spending and allows the restaurant to proactively address customer issues.
It starts with the transactional data: what the customer is buying, how often they are buying, what items they buy most often. In short, their complete spending behavior.
Milagro’s customer data platform does what no other platform in the industry does, gives you the ability to measure the Return On Investment (ROI) of every marketing or advertising campaign as a whole. And it drills down to identify your highest value customers based on spend.
Accessibility of data must be convenient. Actions must be automated.
It all sounds great, but let’s face it, if the CDP information is not convenient to access, easy to analyze, and clear about action items, it will not be used. This is why we built a visually attractive solution with automation powered by machine learning and AI.
FAQ
Frequently Asked Questions
Where does this data come from?
Milagro’s restaurant CDP relies on many sources to gather relevant and real-time information about each customer.
Transactional data is gathered from SmartPOS
Wait List and Reservation is gathered from SmartWAIT
Customer feedback is gathered from SmartX
Online ordering provides the online ordering information, Gift Card system provides Gift Card info, and so forth.
Because all of these solutions are in one system, there is no loss of data and everything is available in real-time.
Who owns the data?
The information gathered about each customer is owned by both of our companies, therefore, Milagro’s Restaurant Operating System is designed with a network effect that allows your restaurant to quickly learn any missing pieces of information about your customers and constantly update the information on your behalf.
As an example, if John has Nut Allergy and it is his first time visiting your restaurant, Milagro’s ROS will make this data available to your staff to take customer experience to the next level
Does this data feed into marketing software?
Absolutely. This is why having Milagro’s CDP is so vital. This data is immediately available to be used in any marketing channels including Email, Text and Push notifications.
Any plans for Artificial Intelligence?
Plans are already on the way with the end goal of simplifying and elevating the customer experience through Machine Learning and Artificial Intelligence.
You will simply define your marketing parameters and our AI system will find the perfect matches, send out the messages, track spend $ from each campaign and adjust as needed based on the responses from each customer.
What can I do with the data?
Use your imagination and provide this data to your marketing department to get creative and become highly targeted in their messaging.
This data is what drives your entire business forward by increasing customer lifetime value.
I don't have a marketing department, How do I want to take advantage of this data.
If you are just starting, we can certainly help you. We can provide you with a full-time or part-time Marketing Guru on demand. This person works as your employee but is part of our team, they understand our platform and will get to know your business objectives and execute on such goals with the data available through Milagro Restaurant Operating System
Do you integrate to other systems?
We do integrate to some other solutions, however, Milagro’s system is very extensive and complete.
If you have a business partner that you would want to retain, we are open to discussions for any potential integration.
How does support work?
Currently, we offer free remote support. For multi-location brands, we also offer a dedicated support staff who will entirely manage your entire Milagro system on part-time and full-time basis.