Leaders vs. Followers
Restaurant A “Actionable Transactional Data” vs. Restaurant B “without Actionable Transactions Data”
Restaurant with Actionable Transactional Data
Restaurant without or with limited Data
Serves excellent Filet Mignon with an
incredible customer service
Opened 2 years ago and AUV is
$1.5MM
Uses Milagro for a complete ROS
SmartPOS
SmartWAIT
SmartX
Milagro Online Ordering
Uses 11 vendors!
POS system: Aloha, Micros or Toast
Wait List & Reservations: Yelp, OpenTable, Resi
Customer Experience Management (CEM): SMG
Online Ordering: Olo, other
Loyalty: Paytronix, Thanks, Punchh, other
Gift Card:
Paytronix or others
Email & Text Marketing: FishBowl
Internet Service: AT&T, Spectrum, Comcast
Phone System & Service: AT&T, Spectrum, Comcast
Employee Scheduling: HotSchedules, 7Shifts, other
Firewall, PCI Compliance, WiFi: None
sometimes more is not better
Starts building customer data from day 1
Focuses on building customer data through Loyalty
since that is the only option
Has built a customer base of 100k customers
Has built a list of 12k customers
Knows all of their customer’s shopping behavior
Limited or no information about customers. only
knows “Loyalty” customers data which is incomplete
Monetized on 100% of customers to increase sales
No ability to monetize the customer data because
only has a subset of data, not the full history
Focuses on highly profitable customers with ROI
above 500%
Focuses on 15% of customers who are part of loyalty
club, i.e. the least profitable customers
Sends highly targeted, personalized, and
automated marketing messages
Sends 12k Kids Eat Free email to ALL customers
irrespective of them having kids or not
Knows the exact ROI of each marketing campaign
over any given time frame and overall
Guestimates how much revenue is generated
based on how frequently they see coupons
redeemed multiplied by the average check value
which is guestimated.
Focuses on profitable customers and campaigns
that generate high margins
Keeps trying the same thing over and over in hope
of a change for the better
Loses Internet due to an outage during
dinner & lunch rush 4x a year
100% Uptime Guarantee means doesn’t lose a
penny of sales
Loses internet online orders shutdown, credit
card payments offline, phone service down, 3rd
party delivery systems shutdown, loses about
$15,000 a year in lost revenue due to outages
Implements customer experience
management to see what customers think
Gathers feedback from customers and
accomplishes their goal of implementing CEM
Gathers feedback from customers and
accomplishes their goal of implementing CEM
Uses customers with a positive experience to
add more 5-star reviews on Google, Yelp while
increasing social media engagement with
Facebook and Twitter
No such ability but does ask a pointless NPS
question
Built-in Server Performance Ranking helps
promote great servers to be trainers and train
the lowest ranking servers
No way, no system can do this
Uses CEM to increase sales by $40,00/year and
increase brand awareness
What? How? Impossible!
increases sales by $150,000 a year and profit
margins to 28%
Sales are down $150,000, losing market share to
their competitor. Margins are down a staggering 25%
Prospers and grows in number of locations, sales,
and profitability
Slowly YoY sales decline until out of business or
become too stressful to operate the restaurant
Opens a new location closer to his competitor
because milagro shows where his customers
are coming from
Opens a new location but the location is
suffering because the research was based on
antiquated data or gut feeling
At this stage, you are losing money by not switching to Milagro.
Wish you luck!
But in case you change your mind, sign up here
